Step 1: Make the Dough

1. In a large mixing bowl or the bowl of a stand mixer, combine warm milk, yeast, and sugar. Let sit for 5 minutes until bubbly.
2. Add melted butter, egg, and salt. Gradually mix in flour, 1 cup at a time, until a soft dough forms.
3. Knead the dough for 8-10 minutes by hand or 5 minutes with a stand mixer until smooth and elastic.
4. Place the dough in a greased bowl, cover, and let rise in a warm place for 1-1.5 hours, or until doubled in size.

Step 2: Prepare the Fillings

1. For the cheesecake filling, beat softened cream cheese, sugar, and vanilla until smooth. Set aside.
2. For the strawberry filling, combine diced strawberries, sugar, and cornstarch in a saucepan. Cook over medium heat until thickened. Let cool.

Step 3: Make the Crumb Topping

1. Combine flour and brown sugar in a bowl. Cut in cold butter with a fork or pastry cutter until the mixture resembles coarse crumbs.

Step 4: Assemble the Rolls

1. Roll out the risen dough into a rectangle (approximately 12×16 inches).
2. Spread the cheesecake filling evenly over the dough, leaving a small border. Top with the cooled strawberry filling.
3. Roll the dough tightly into a log and slice into 12 equal pieces. Place the rolls in a greased 9×13-inch baking dish.

Step 5: Add Crumb Topping and Bake

1. Sprinkle the crumb topping over the rolls.
2. Cover the dish and let the rolls rise for another 30 minutes.
3. Preheat the oven to 350°F (175°C). Bake the rolls for 25-30 minutes, or until golden brown.

Step 6: Make the Glaze and Serve

1. Whisk powdered sugar, milk, and vanilla until smooth. Drizzle over warm rolls.
2. Serve warm or at room temperature and enjoy!